Technology

Branding is the process of taking intentional actions to influence people's perception of you or your business. The aim of these actions is to create a unique position in the marketplace that makes it easy for customers to find you. If you position your business in a particular way and find that, overtime, so many businesses have inserted themselves into that same position, then it's time to rebrand. Rebranding here means taking intentional measures to create a new image or perception for your business. For instance, if you position your company to provide the highest quality service and discover that so many companies are able to provide the same level of quality, then it's time to change that perception. This will involve observing the market and creating a position that only your business can occupy. You could find something that your company is better at, for instance, and capitalize on it to differentiate your business. You could also find a pressing need in the market that no one is paying attention to and occupy that space. When rebranding, you take measures to ensure that your position in the market, message, logo and entire visual Identity are clear and different from other similar companies. This is what we did with my IT company, Faciotech. I realized that there were many great software and web hosting companies out there providing the same level of quality as us. As a result, though we were hitting ten years, we still did not have control over the market. It was, therefore,...